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“Flexible Reach” Allows Display Advertisers More Targeting Options
A new AdWords update is allowing for advertisers to use moer than one targeting method at the ad group level with a new feature called “Flexible Reach.” Previously one could only select those targeting...
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Is the Penguin Update Making PPC More Effective?
Okay, that might be a loaded question, but Google recently announced their Q2 earnings and the numbers are pretty impressive. Just how impressive? Their revenues are up 35% from last year’s second...
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Can Anyone Take Google’s Crown?
The following is a guest post by Oliver Mason. For the last 15 years has come from relative obscurity to being one of the biggest technology companies in the world – dominating natural search in the...
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Google Adds Tags & More to AdWords Remarketing
Search titan, Google, has rolled out a new update to help advertisers see better results with their remarketing campaigns. They’ve already put out easy-to-use tools like Why this Ad?, Mute This Ad and...
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Are the Yellow Pages REALLY a Better Value Than AdWords?
Altman Vilandrie & Company recently put out a study comparing Yellow Pages Platinum Listings and Google AdWords Click-to-Call costs. What they determined was that 77% of advertisers achieve a less...
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AdWords Has Added Congressional District Targeting
Google continues to forge the way in PPC, leaving its competitors to play catch up again. With all 435 United States Congressional Seats up for election Google is following the money in this race....
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An Easier Way to Find Out How You Broke the Rules
This one’s for all you AdWords delinquents out there (Just kidding!). Have you ever wished that deciphering why each of your ads were disapproved was easier than hovering over the status bubble of each...
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Spammers Beware, More Penguin to Come
Turns out the Penguin update isn’t fully adjusted, according to Google’s Matt Cutts, and that websites can expect several “jolts” in the upcoming months as Google continues to refine the algorithm. As...
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B2B Marketers Ramping up Pay Per Click Ads Usage in 2012
Chief Marketer recently published the findings of their Business-to-Business Lead Generation Survey, revealing the strategies that nearly 350 B2B markets planned to employ this year, compared to 2011....
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Mobile Devices as Shopping Tools
Mobile devices have become in integrated tool in our shopping habits. Whether it’s looking up store locations and hours, comparing prices, or checking out crowd sourced reviews on YouTube, we are...
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